With HubSpot, we can now offer Marketing Grader - a free, simple evaluation process that lets you know how well you are doing across critical areas of your marketing:

• Are you bringing the right visitors into your website's sales and marketing funnel?
• Are you creating optimized content?
• Are you converting traffic into leads and customers?
• Which marketing tactics are working - or not.
• Can you measure success - or failure?

Effective positioning is critical for every company in every market.  Download our quick outline for a refresher on positioning: 

• What is positioning?
• Why is it important?
• Characteristics of good and bad positioning.
• When is it time to reposition?
• An outline for a positioning methodology.

This paper provides insight into common pitfalls that can occur when companies engage a PR agency at the wrong time, for the wrong reasons or when they just aren’t “PR Ready”.

We explore the common misunderstandings or misperceptions about the role of an agency.  And, we offer actionable recommendations of what to do first – before the meter starts running - to get the best ROI on your PR initiatives.