Content Marketing Report to Share with Your Strategic Marketing Team

  

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Content Marketing Report to Share with Your Strategic Marketing Team

Companies increasingly outsourcing content marketing

This is one trend in particular that we follow.  This study found that

• Over half (62% of respondents) use outsourcing for at least a portion of their content marketing activities, a significant increase over last year.  
• On average 25% of their content creation budget is spent with outside resources such as consultants and agencies.  
• Larger companies are 24% more likely than smaller companies to outsource content.  

As an outsourced strategic marketing team, we've seen companies outsource for a whole host of reasons including not having the skills in house, lack of bandwidth on the part of the marketing team, etc.  The best results we've seen is when companies take a proactive stance, and bring in outside consultants or agencies to work alongside the internal team to incorporate a fresh perspective, new ideas and a customer focused view.

Need help justifying outsourced content marketing?

We've always believed that its a good idea to bring some outside in marketing to your content generation activities to assure engaging, relevant, compelling content. Some of the key stats in this report may help your leadership and marketing teams to build support for such an initiative - leveraging your internal know-how with some experienced content marketing consultants.