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Things to Know Before Engaging a PR Agency

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This paper provides insight into common pitfalls that can occur when companies engage a PR agency at the wrong time, for the wrong reasons or when they just aren’t “PR Ready”.

We explore the common misunderstandings or misperceptions about the role of an agency.  And, we offer actionable recommendations of what to do first – before the meter starts running - to get the best ROI on your PR initiatives.

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Content Marketing Institute Study: Interesting Facts

Posted by Susan Moore on Thu, Feb 09, 2012 @ 04:28 PM
  
  
  
  
  
Add to delicious  delicious  
  

Content Marketing Institute Study: Interesting Facts

Came across a great study focused on the Content Marketing Explosion. Validates that quality content is the foundation for search and social media success, and marketing's importance to the organization.

We see tremendous momentum in this area - and are increasingly seeing job specs circulating with the title Content Marketing Manager for companies who choose to have a dedicated in house resource. Others are outsourcing or contracting to get the expertise and focus.  All good for marketers.

The Rise of Content Marketing

       

Highlights from the study that should be of interest to you:

  • 60% of B2B marketers say they plan to spend more on content marketing over the next 12 months

  • B2B marketers invest around 26% of their total budget on content marketing

 

And, most importantly - "Creating content isn't enough. It's EXCEPTIONAL and UNIQUE content that stands out. Great content is rewarded by users and search engines alike."

Read the research findings to learn more - in particular Tactics Used by B2B Content Marketers.  

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