... for Your Content Marketing Strategy

Good article from the Content Marketing Institute, an article by Beth Fox, that focuses on making your content pop using bullets.  She also refers to them as mini-headlines, I sometimes call them taglines. 

A Crucial Branding and Positioning Exercise 

As a B2B marketing agency, we often work with very early stage clients on their go to market strategy, positioning and branding, and sometimes the very first task at hand is to name the company itself. Naming can be tricky, there is an art and a science to it.

Content Marketing: Art? Science? Or Both?

Both!

Good post by Jeff Bullas who posts regularly and provides very relevant advice about Content Marketing. Although his article is titled 5 Content Marketing Ideas Worth Stealing, I gravitated more toward the 8 Content Marketing Challenges that he highlights:

Decisions. Decisions.

As strategic marketing consulting experts, we follow many groups on LinkedIn.  Yesterday, Philip responded to a question we are often asked.  The question was posed by Ilona Filipi on the Marketing Consultants Network group page.

Kill Two Birds with One Stone

I found a great idea in an article from the Content Marketing Institute that leverages customer case studies to not only help with sales and lead generation, but at the same time, accelerates content marketing efforts.  

Positioning and Branding:  It’s all about being unique, being differentiated, and getting noticed

I’ve personally never watched NBC's The Voice – although I must admit I’m a fan of American Idol and the X-Factor – there are some good tips here worth considering. 

Getting the Most From an Agency Relationship

This article that I found on Marketing Sherpa by Adam Sutton - Creating Effective Brand Statements: 5 Insights to Improve Work from Agency Partners touches on two themes that we’re passionate about – having a clear positioning and branding platform and enabling your agency to be successful. 

Don’t be cheaper, faster, better…. Be the only.

Interesting read on American Express Open Forum:  The Single Most Powerful Word in Marketing. 

VC Resources for Entrepreneurs – and Marketers

I recently referenced David Skok’s post Building a Sales and Marketing Machine from his site www.forentrepreneurs.com.

Senior Execs Consume Both Traditional and Social Media

This study validates what we preach to our clients all the time. If you are targeting an executive audience, they still rely on traditional media - even print publications. Make sure this is reflected in your marketing mix.